December 14, 2009

The Bent Truth

"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truths to deceive the public."

Vilhjalmur Stefansson
Early 20th century Canadian Arctic Explorer, Educator, Ethnologist


You can tell the truth and still deceive, and not just in advertising.

Do you?

3 comments :

  1. Everyone does this but some cross the line and when they do, their reputation is shot.

    You ask if I do? I do.

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  2. I'm not sure this is what Anonymous is suggesting, but I don't think you can be successful in business and not bend the truth. What salesman doesn't exaggerate at least some, and isn't that truth bending?

    I'm a salesman and regularly expand my company's capabilities and know my competition does as well. We generally end up providing what I promised, but not always. Does that make me a liar?

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  3. It's not just business. Everyone "adjusts" the truth some time. Everyone.

    ReplyDelete