"It is easier to believe a lie one has heard a thousand times before, than it is to believe a fact that no one has heard before."
Author Unknown
For years I conducted research on behalf of clients. All too often, what they assumed to be true was readily accepted whereas what they did not expect, was rejected.
"Tell me what I know, not what I need to know."
"Tell me what I know, not what I need to know."
The first rule is, if you tell me something I don't want to hear, you must be wrong. I'm in sales and can tell you it's not just true for research.
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