About William Matthies

I founded Coyote Insight in 2000 to help start-ups as well as established companies and brands plan for profitable growth. I have worked with dozens of organizations throughout North America and Asia.

In 1986, I founded what was to become the largest independent market research/database marketing company in the consumer electronics and high tech fields. By the time I sold it in 1997, The Verity Group employed 400+ people at its California and Costa Rica offices.

Prior to that, I cofounded Barcus Berry Electronics, Inc. a venture capital-backed start-up with a proprietary audio technology called BBE, which was licensed for use in audio, video, computing, and telecommunication products.

From 1977 to 1983, I wore several hats at Pioneer Electronics (USA), Inc. including Director of Market Research, Director Sales Planning, National Sales Manager, Special Markets, Vice President Marketing and, ultimately, Senior Vice President Marketing and Product Development.

Today I serve on corporate advisory boards and lecture frequently at industry events around the world on managing change, strategic planning, and customer relations.
In my spare time, I seek out experiences that will change my perspective. Several years ago, I visited Russia for a Mach 2.5 flight in a MiG 25 supersonic aircraft. More recently­—and before our political thaw with Cuba­—I rode a bike from one end of the island to the other.

I invite you to call me at 714/726-2901 or email me at  coyotewm@gmail.com to find out how I can help your company.