"Most of our assumptions have outlived their uselessness."
Marshall McLuhan
Philosopher/Scholar
Philosopher/Scholar
Eight words that say so much.
That we make and act on too many assumptions. That they have limited value. That they live on even when proved false.
But what are you going to do? When it comes to business, we know much less than we don't know.
The problem isn't making and acting on assumptions, it is not being prepared to change our minds when what we thought we knew, proved not to be true.
But what are you going to do? When it comes to business, we know much less than we don't know.
The problem isn't making and acting on assumptions, it is not being prepared to change our minds when what we thought we knew, proved not to be true.
For many, just making up their mind is tough enough; never mind having to think about the possibility that what they concluded may be wrong.
ReplyDeleteI know what you mean Carole. Many don't like being pinned down to a decision and when they do, they don't want to change even when their plan is clearly not working.
ReplyDelete