June 24, 2009

As The Plaque on the Wall Says . . .


"Our major obligation is to not mistake slogans for solutions."

Edward R. Murrow
Newsman


And doesn't business just love slogans?

From the plaques we hang on our corporate walls touting our community spirit and commitment to employees, to the one-liners we append to our company names, one would think the company's product was simply being good.


While you can't quantify it, if you could, what percent of all that sloganeering do you think our companies actually do?


3 comments :

  1. Those plaques and the employee bulletin boards with notices about discount tickets for local amusements parks, that's what HR does isn't it??

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  2. You need statements of behavioral intent but I admit in a lot companies that's all it is, intent. There really is no way to hold companies accountable for their ethics.

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  3. Personally I don't see it as a question of holding a company or person accountable for their ethics. They either are or they aren't what they say and when we know which is which we can all decide to what extent we want to deal with them.

    Again, what percent of all the slogans and signs on the walls of companies do you think are deserved?

    My guess . . . less than half.

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