October 31, 2011

You Better Do More Than Just "Find" Yourself!

"It is always the same; once you are liberated you are forced to ask who you are."

Jean Baudrillard
20th century French socialist and philosopher

For companies too.

Moreover it is not enough to simply offer a product or service; companies must also define what that is supposed to mean to those they wish to sell to, along with how they will do it.  

Just "being" may be fine in philosophical terms but it doesn't pay the bills in business.


  1. reminds me of the occupy folks

  2. Oh they find themselves easily enough, in a park sleeping in a tent most likely paid for by someone else.