October 11, 2011

The Art Of Business Change


"No art can be noble which is incapable of expressing thought, and no art is capable of expressing thought which does not change."



John Ruskin
19th century English art critic

Business is, above all, about expressing thought.

Done well, which is not always the case, business is art.

And those companies that do well at both experience more positive change than those who don't.

2 comments :

  1. My first job was in an ad agency and when I started I thought it would all be about the art. It wasn't. I now teach art and am much happier.

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  2. I've met many who've worked for agencies and thought the same thing, at least initially. And I believe there have been studies that show that effective advertising (i.e; that which sells whatever is being advertised) are not the most artistic ads.

    Best not to go into advertising if the prime motivation is to satisfy your artistic inclinations.

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