"Information and communications technology unlocks the value of time."
Li Ka Shing
Hutchison Whampoa Chairman
Hutchison Whampoa Chairman
This is likely the definition of value for more things than anything else isn't it? The one absolute certainty we all live with is that time is a limited resource.
Anything we can do to scrounge more of it will, to varying degrees, be of value to us and those companies and products that create more time for their customers will succeed over those that don't.
But how many companies view their products from the standpoint of time to use? Not likely many.
Anything we can do to scrounge more of it will, to varying degrees, be of value to us and those companies and products that create more time for their customers will succeed over those that don't.
But how many companies view their products from the standpoint of time to use? Not likely many.
Most manufacturers don't think of promoting the fact that their product will save time. Exceptions to this include some package goods such as aspirin. The main reason for buying aspirin is to relieve pain but many manufacturers will also tout the fact that their bottle cap is easier to open (time savings) which is also important when you have pain.
ReplyDeleteTechnology products such as DVD players should do more of this. While the primary function is a great picture, saving time using it because it is easier to use than other products is a valid product benefit.