Funding: What It Takes

"Our greatest lack is not money for any undertaking but rather ideas. If the ideas are good, cash will somehow flow to where it is needed.

Robert Schuller

I doubt that Dr. Schuller would see his ministry as a business but in many ways I think it is; one possible exception being when it comes to raising money. In my experience for that to happen three conditions must be met in the following order:

1. Solid management
   
2. A detailed plan
3. A good idea

Without the first two, no pennies from heaven.