"Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort."
Marshall McLuhan
20th century Canadian communications theorist and educator
Not by a long shot.
I founded, grew, and sold what was at the time the consumer electronic industry's largest independent market research and database marketing company in the world.
No one did more research than we did and while much of it was acted upon, much of it was not.
Memo to managers: Don't buy research you don't use.
But if they didn't buy it where would that leave you?
ReplyDeleteNotice the part about having sold my company?
ReplyDelete