August 24, 2011

Ketchup And Other Passionate Stuff


"He only employs his passion who can make no use of his reason."

Marcus Tulius Cicero
1st century BC Roman writer/orator

Personally I think passion in business is a little overrated and certainly applied far too easily to way too many things.

"Passionate" about ketchup?

No doubt there is somewhere a ketchup brand manager who claims to be.

2 comments :

  1. passionate is not the only overused word in business. so too is honesty, integrity, and a lot of other good to be/hard to be things

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  2. You can add "awesome","dominate" and "totally" to that list as well, particularly when used in combination as often happens.

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