Being successful in business, particularly retail, takes lots of heart and communication. Only by giving of yourself and talking to people, whether directly or via the internet, do you realize a return on your investment.
I've seen it over and over again.....a business owner just sits there, old school, and does nothing but advertise in the newspaper. No outreach, no communication, yet they complain there's no business. You can't do business like that anymore. People need to know you're there and that you care.
You are a woman after my heart Lori; I couldn't agree more.
My world has largely been consumer electronics where the independent retailer is all but gone. Many will tell you they lost out due to "unfair" competition from Best Buy, Circuit City, etc., but I think it was more a case of them just not practicing good retail, and worse, never attempting anything new.
Being successful in business, particularly retail, takes lots of heart and communication. Only by giving of yourself and talking to people, whether directly or via the internet, do you realize a return on your investment.
ReplyDeleteI've seen it over and over again.....a business owner just sits there, old school, and does nothing but advertise in the newspaper. No outreach, no communication, yet they complain there's no business. You can't do business like that anymore. People need to know you're there and that you care.
You are a woman after my heart Lori; I couldn't agree more.
ReplyDeleteMy world has largely been consumer electronics where the independent retailer is all but gone. Many will tell you they lost out due to "unfair" competition from Best Buy, Circuit City, etc., but I think it was more a case of them just not practicing good retail, and worse, never attempting anything new.
Evolve or die!