"Products are made in the factory, but brands are created in the mind."
Walter Landor
Branding Expert
Branding Expert
Another word for "brand" is "aura"; that largely intangible but incredibly important element that defines a product.
Think about the auras of Coke, Porsche, NYC, Obama, the Taliban and iPod. All pretty powerful wouldn't you say?
How about your aura and/or that of your product?
Think about the auras of Coke, Porsche, NYC, Obama, the Taliban and iPod. All pretty powerful wouldn't you say?
How about your aura and/or that of your product?
