"Art . . . the end result of perception, wisdom, intelligence, discipline, hard work, passion, luck, accident, and coincidence."
Unknown
Strike "art" and we're talking business even though the more analytical among you, MBA's in particular (chill, I'm one too), would likely say there is no connection between the two.
"Observation more than books, and experience more than persons, are the prime educators."
Amos Bronson Alcott 19th century American educator
As one who has made a career of formal market research, you might think I would disagree with this.
I don't.
At some point a human has to decide what to do next and all the research and analysis available to them, are only additional tools they can use to reach their decision.
"The greatest obstacle to discovery is not ignorance-it is the illusion of knowledge."
Daniel J. Boorstin Past Librarian of the US Congress
Of course this assumes one wants to take the time required to discover and make no mistake about it, real discovery demands much more than a cursory look.
Is yours a culture that looks for change or usually only sees the obvious?
Ask those you work with to find the hidden tiger in the above picture.