If You Can't Trust You . . .

"The easiest person to deceive is one's own self."

Edward G. Bulwer-Lytton

19th century British politician, poet, critic

And we don't always know when we do either.

Just as it is a good idea to continually review your business plan assumptions, updating them as necessary, so too should you review what you assume to be true about you.

There is fact and fiction in all of it.