"It is because Humanity has never known where it was going that it was able to find its way."
Oscar Wilde
19th century Irish poet/dramatist
But has it known where it would like to go?
The foundation upon which business rests is (or should be) planning.
At the center of all plans is a goal; where you want to go.
You may not know where you will go but you certainly should know where you'd like to go.
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