I've known a number of marketers who said the end consumer is not their concern. They sell to retailers who sell to consumers and it is up to them to worry about their needs. Incredibly short-sighted if you ask me, but that's how they feel.
And then there are those who say they are concerned but clearly don't act as though they are. And/or those who think they know better than the people who buy their products.
Anyway you look at it they are not accepting what the customer wants as being important.
what marketer would not care about what their customer wants?
ReplyDeleteWhere to begin?
ReplyDeleteI've known a number of marketers who said the end consumer is not their concern. They sell to retailers who sell to consumers and it is up to them to worry about their needs. Incredibly short-sighted if you ask me, but that's how they feel.
And then there are those who say they are concerned but clearly don't act as though they are. And/or those who think they know better than the people who buy their products.
Anyway you look at it they are not accepting what the customer wants as being important.