April 11, 2011

Is Enough Ever Enough?

"As long as I have a want, I have a reason for living.  Satisfaction is death."

George Bernard Shaw
Late 19th century, early 20th century Irish writer

Does this apply to business?

Is a company that is not continually striving to achieve (want) something destined to die?

What is the relationship, if any, between satisfaction and complacency?

And does what a company want make any difference or is it enough to simply continually try to achieve new things?


  1. The most important question first; yes, companies must continue to attempt to achieve (want) and if they don't they will soon stagnate and die.

    Satisfaction does not have to mean complacency but often does.

    And finally, yes it does matter what a company "wants" just as it does for individuals. There are a host of issues that need be considered when deciding what are good "wants" versus bad and that list is not limited to profit.

  2. Well said Abraham, thank you.