July 06, 2012

All Things To All (No) People



"A friend to everybody and nobody is the same thing."




Spanish proverb

Does your company attempt to sell to everyone?

Attempting is fine but it won't happen and in the end could result in lower sales.

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2 comments :

  1. AnonymousJuly 9, 2012 at 10:11 AM

    my boss once said, "our target customer is anyone with money." is that wrong?

    ReplyDelete
  2. CoyoteJuly 9, 2012 at 4:01 PM

    I accept he may think so but I don't. Excluding water what product can you think of that literally anyone is a candidate to buy?

    ReplyDelete

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