March 09, 2012

I Hope You (Yawn) Buy My Product

"None are so old as those who have outlived enthusiasm."

Henry David Thoreau
19th century American naturalist/philosopher

As is true of many of the Business Wisdom quotes, this was intended for individuals, not companies.

But it applies don't you think?

At the heart of every business is a customer and if you can't be enthusiastic about what you want to sell them, how can you expect them to be?


  1. Yes it does apply and way too many companies are simply going through the motions, oblivious to what their dwindling customer base is thinking.

  2. I agree Paul.

    What, if anything, can management do to regain lost enthusiasm?