"Even for practical purposes theory generally turns out the most important thing in the end."
Oliver Wendell Holmes, Jr.
Late 19th, early 20th century American jurist
And as part of "generally" I will take the liberty of including business.
You must start somewhere and in absence of anything else, a theory is an excellent place to begin.
theorize, investigate, confirm or change, plan.
ReplyDeleteThat's the way it should but does not always work in business.