June 04, 2010

Goals: Are You On The Right Path?


"Perfection of means and confusion of ends seems to characterize our age."

Albert Einstein

In other words, we've got great tools but often do not seem to know what we want to build.

I'm a planning consultant and see that frequently. Working towards the wrong objectives.


If you don't set the right goals, it won't matter if you achieve them.


3 comments :

  1. Some of my biggest successes came when I achieved what I did not expect nor forecast. Why would I want to give that up?

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  2. I don't know about others but for me it's not about giving anything up. If your original goals seemed logical to you and you didn't achieve them because you accidentally achieved something else, doesn't that concern you?

    It would me because it would suggest I had little control over my business. That would be ok if I could count on continuing unexpected successes but few I know can do that, including me.

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  3. I agree.

    There may be companies out there who survive and maybe even do well, just by accident. But there are many more who fail.

    ReplyDelete