June 21, 2010

Customer Knowledge: The Key to Sales


"The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself."

Peter Drucker
20th century American business author/consultant/teacher


I can't believe I'm going to edit Mr. Drucker, however . . .

If you really do know and understand your customer, you will do a much better job creating and effectively marketing products for and to him/her than you will if you don't.

2 comments :

  1. do you also edit god

    ReplyDelete
  2. Of course not, but I will you. You should have capitalized "god."

    ReplyDelete