"We have too many high-sounding words, and too few actions that correspond with them."
Abigail Adams (1744-1818) First Lady of the United States.
Many of the words you see in this photograph are carelessly strewn throughout the mission statements of so many companies.
What do they mean?
Simply saying them, putting them in a mission statement hung on the wall, telling employees "this is who we are", doesn't come close to making it so.
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