"The eye sees only what the mind is prepared to comprehend."
Henri Bergson (1859-1941) French philosopher
You can also reverse this (the mind comprehends only what the eye can see), and considering both you should understand the main obstacle to innovation.
When you only see what you already know, and when you only know what you can see, you live in a very limited space.
I dabble in small, independent investments and as a result, meet a lot of entrepreneurs with new products and ideas. As you would expect, most do not warrant a second look while a very small number do.
Often these are ideas that most people initially reject; however, due to the entrepreneur's ability to see "things invisible", a few succeed.
How about you? Do you look for that which most cannot see?
Charles H. Duell Late 19th Century Commissionaire US Patent Office
Too many business people focus on the sales and profit they hope will come from innovation and invention.
If those are their "secret wishes" they are missing the point.
Sales and profit are the result of successful innovation and invention. Invent and innovate product that fulfills the secret wishes of others and sales and profit will follow.
"I have never been in a situation where having money made it worse."
Clinton Jones
I can think of situations where having money does make a problem worse, in fact, many of them.
It does when management ceases to evolve their business because, they believe, they have enough cash to overcome whatever problems they have or will have.
That describes countless companies either now gone or soon to be, who, as recent as six months ago, saw no reason to alter how they did business given what they thought was adequate cash reserves.
Money, or lack thereof, is an indicator of past performance and the fact that a company has it does not mean they will in the future.