"Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread."
Johan Arndt
16th Century Lutheran Theologian
16th Century Lutheran Theologian
If you didn't see that Mr. Arndt said this a few hundred years ago wouldn't you guess it came out of some contemporary business book? You certainly would if we substituted "Word of mouth" for "Informal conversation", which we well could do.
Honestly, what if anything can be more important than people talking positively about your company, brand and product?
Honestly, what if anything can be more important than people talking positively about your company, brand and product?
