Showing posts with label slogans. Show all posts
Showing posts with label slogans. Show all posts

June 24, 2009

As The Plaque on the Wall Says . . .


"Our major obligation is to not mistake slogans for solutions."

Edward R. Murrow
Newsman


And doesn't business just love slogans?

From the plaques we hang on our corporate walls touting our community spirit and commitment to employees, to the one-liners we append to our company names, one would think the company's product was simply being good.


While you can't quantify it, if you could, what percent of all that sloganeering do you think our companies actually do?