You Better Do More Than Just "Find" Yourself!

"It is always the same; once you are liberated you are forced to ask who you are."

Jean Baudrillard

20th century French socialist and philosopher

For companies too.

Moreover it is not enough to simply offer a product or service; companies must also define what that is supposed to mean to those they wish to sell to, along with how they will do it.  

Just "being" may be fine in philosophical terms but it doesn't pay the bills in business.

The Lonely Entrepreneurial Road

"Loneliness is not intolerable when enthusiasm for a quest fills the mind."

Percy Fawcett

Early 20th century British explorer

If you're thinking about quitting your job and starting your own company, think about the loneliness of working alone.  You will have to deal with it and not all can.

But if your "quest" is real and you stay focused on your end goal, it is manageable.