(WHAT IF?) IT JUST DOESN'T FEEL RIGHT

"There is something in omens."

Ovid (BC 43-AD 18) Roman poet

I suspect we are more likely to believe this in our everyday rather than our business lives.

But should we?

What role, if any, should omens (hunches, intuition, etc.) play in our business decisions?

THE BASIS FOR BELIEF

"Everyone believes very easily whatever they fear or desire."

Jean de La Fontaine 

17th century French poet

So, next time you're working on gut hunch . . .