ACTUALLY WORKING IS MORE IMPORTANT THAN LOOKING AS THOUGH IT WILL ACTUALLY WORK

"Beauty is less important than quality."

Eugene Ormandy, 20th century Hungarian born violinist/conductor

In some instances, maybe not, but I wouldn't bank on it when creating product you want to sell.

From cars to computers, the product landscape is littered with what were initially considered attractive products whose quality ultimately proved lacking.

Looks count, just not for everything.

But We All Think So

"If fifty million people say a foolish thing it is still a foolish thing."

Bertrand Russell

20th century British  logician/philosopher

Numbers don't necessarily prove intelligence, not in what your management thinks nor what your customers think.

Understanding the Customer

"In each of us there is a little of all of us."

Georg C. Lichtenberg
18th century German scientist

Ok, I see that, but what one does with this is critical, particularly for marketers.

There is danger in thinking we know what others believe and want based on knowing what we believe and want. The image in the mirror does not always reflect reality.

The ability to objectively assess the needs of others is critical for those charged with marketing.